Brand Imagery
See your brand through their eyes
Our Brand Imagery study reveals how people truly perceive your brand — uncovering emotional and rational associations to guide strategy, positioning, and messaging.
What you will learn
Your rank in the category
Discover how your brand is seen — its strengths, weaknesses, and reputation in your category.
Rational and Emotional Associations
Reveal the emotional and subconscious connections audiences have with your brand.
Strategic Insight
Identify gaps, opportunities, and areas for brand refinement or repositioning.
What's included
Informed by decades of qualitative research working in brand strategy this survey includes 13 questions focussed on the category and target brand, plus 4 profiling questions.
Respondents list the first 10 brands to come to mind for the category
A series of open-ended questions to uncover rational and emotional assocatiations with the target brand including:
- Spontaneous associations
- Brand fame
- Likes
- Dislikes
Measured on a 10 point scale
- A series of questions reliablly shown to uncover all of the emotional associations lingering in the memory of the target, including personification, values a conversation with the CEO
Innovative
Trustworthy
Relevant
A leader
High quality
Passionate
Reliable
Customer focussed
Distinctive
Good value
Gender, age, location.
Who and What is the Brand Imagery Test for?
Our brand imagery survey is a great way for brand strategists and planner, brand and marketing managers to gain an objective understanding of their brand's strengths and weaknesses using tried and true direct and projective methods, in an affordable survey format.
Pitching
Creative, brand and media agencies can use the richness of insight to gain a competitive edge when preparing to work for a new client, brand or category.
Re-Positioning
Before spending millions on re-positioning your brand, understand first how your brand is perceived, its strenghts and weaknesses to avoid throwing the baby out with the bath water.
Brand Portfolio Management
To understand your full brand portfolio, and identify white spaces, opportunities and threats, test each brand concurrently to get comparable, objective insight into the role each brand plays in your portfolio.
Brand Fit
If you are launching a new product, strategic direction or entering a new category, start first with understanding which brands dominate in the minds of consumers, and the relative strength of a specific brand.
Competitive Intel
As a part of your strategic planning, take a quick dip into how your competitors brands are percieved and positioned amongst category buyers.
Brand Acquisition
Before buying a brand, get an objective understanding of its strengths, weaknesses and reputation in the market with real category buyers.
How it works
1
Upload your brand details
Tell us how you define your category and which brand(s) to assess - Your own or your competitors.
2
We field it to your selected audience
We speak to category buyers by idententifying and screening them using a custom screener
Talk to our experts
3
Receive a clear, insight-led report
Get results across awareness, image, emotion, and brand personality — ready to inform strategy.