Brand Imagery
Understand How Consumers See Your Brand
Understanding true brand imagery is crucial for effective marketing strategy. Our brand imagery research reveals exactly how consumers view your brand and uncovering both emotional connections and rational associations with your brand.
The brand imagery research methodologies help marketing professionals, brand managers, and agencies gain objective insights into their brand's strengths, weaknesses, and market positioning. Our consumer brand perception study combines direct questioning with projective techniques to uncover subconscious brand associations that traditional surveys miss.
Whether you're repositioning your brand, acquiring new brands, or conducting competitive intelligence, our brand Imagery research provides the strategic insights needed to make informed decisions. Get comprehensive brand perception analysis in days, not weeks.
What you will learn
Your brand position in the category
Discover exactly where your brand sits in consumers' minds relative to competitors. Our Brand Imagery service reveals your category rank and identifies opportunities for differentiation.
Rational and Emotional Associations
Uncover both the logical reasons consumers choose your brand and the emotional drivers that create loyalty. This dual approach to brand image analysis provides complete insight into consumer motivation
Strategic Insight
Identify gaps in perception, messaging opportunities, and areas where your brand could strengthen its market position through targeted brand perception improvements.
What's included
Informed by decades of qualitative research working in brand strategy this survey includes 13 questions focussed on the category and target brand, plus 4 profiling questions.
Respondents list the first 10 brands to come to mind for the category
A series of open-ended questions to uncover rational and emotional assocatiations with the target brand including:
- Spontaneous associations
- Brand fame
- Likes
- Dislikes
Measured on a 10 point scale
- A series of questions reliablly shown to uncover all of the emotional associations lingering in the memory of the target, including personification, values a conversation with the CEO
Innovative
Trustworthy
Relevant
A leader
High quality
Passionate
Reliable
Customer focussed
Distinctive
Good value
Gender, age, location.
Use Cases & Applications
Marketing Agencies & Brand Strategists
Use our brand imagery research to gain competitive intelligence when pitching new clients or developing brand strategies. Understanding true consumer perception gives agencies a significant advantage.
Brand & Marketing Managers
Before launching major repositioning campaigns, understand your current **brand image** strengths and weaknesses. Our research prevents costly mistakes and identifies what's working well.
Brand Portfolio Management
Conduct consumer brand perception studies across your entire portfolio to identify:
- Brand overlap and cannibalization risks
- White space opportunities for new brands
- Each brand's unique positioning strengths
- Optimal brand architecture strategies
Competitive Intelligence
Gain objective insights into competitor brand perception as part of strategic planning. Understand their strengths, weaknesses, and positioning opportunities.
Brand Acquisition Due Diligence
Before acquiring brands, get comprehensive brand reputation research to understand true market value and integration challenges.
How it works
1
Research Design
Our study has been pre-designed ready to customise. Tell us how you define your category and which brand(s) to assess - Your own or your competitors. We customise the phrasing and reporting prompts.
2
Targeted Audience Selection
We are connected to millions of consumers through global panels. We speak to category buyers by idententifying and screening them using a custom screener, working with you to determine the right sample size and set quotas.
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3
Comprehensive Analysis and Reporting
Our platform produces detailed, insight-fuelled qual+quant PowerPoint reports based on pre-designed prompts and algorithms, ready in minutes after fieldwork closing. Get results across awareness, image, emotion, and brand personality — ready to inform strategy.