jah@redge.com.au The End of ‘Ta-Da!’ Research: In the not-so-distant past, the role of insights professionals was often shrouded in mystery. Research was a behind-the-scenes function—methodologies carefully constructed, data meticulously analysed,... 11 Sept 2025 Blog
jah@redge.com.au Market Research Timing As we have entered the fast-paced world of product development, knowing when to conduct market research versus when to rely on intuition can make or break your success. The strategic timing of researc... 4 Sept 2025 Blog
jah@redge.com.au Get real The Challenge Every DIY Researcher Faces When conducting your own research, you've likely encountered this frustrating scenario: participants give you overwhelmingly positive feedback, but their actua... 21 Aug 2025 Blog
jah@redge.com.au The Hidden Bias in Brand Research Every brand thinks they know how customers see them. Walk into any company meeting, and you'll hear confident statements about brand perception: "We're known for our innovation", "Customers love our c... 21 Aug 2025 Blog
ANNE-MARIE MOIR Is AI really taking over market research? The conversation about AI's impact on the workforce is everywhere, but what does real-world data tell us about its actual role in market research? At Redge, we're always exploring how technology refin... 12 Aug 2025 Blog
jah@redge.com.au DIY Research Mistakes That Are Costing You Valuable Insights Shrinking research budgets don't have to mean compromising on insights. Some of the most breakthrough business decisions have come from scrappy, resourceful research efforts that asked the right quest... 6 Aug 2025 Blog
jah@redge.com.au 5 Critical Questions Every Creative Campaign Should Answer Before Launch Did you know that 80% of advertising campaigns fail to achieve their intended impact? With millions of dollars at stake and brand reputations on the line, the difference between success and failure of... 31 July 2025 Blog
ANNE-MARIE MOIR Navigating the New Era of Market Research: The market research industry has always chased the elusive trifecta: faster, better, and cheaper. For years, this felt like an impossible balance, often forcing companies to compromise. However, as th... 16 July 2025 Blog
ANNE-MARIE MOIR Redge is reducing the price of qualitative research by 20% Let's talk pricing. Over the last 30+ years, the cost of qualitative research - whether groups or IDIs has generally held steady or increased marginally. But the research landscape, and how Redge oper... 5 June 2025 Blog
ANNE-MARIE MOIR Qualitative vs. Quantitative Research: Understanding your audience, refining your messaging, or evaluating a product concept starts with choosing the right research approach. At Redge, we combine speed, affordability, and expert insights t... 28 May 2025 Blog
ANNE-MARIE MOIR Cost-Efficient Market Research Solutions Introduction: In today's fast-paced business world, market research is non-negotiable. Understanding your audience, testing concepts, and tracking brand health are critical for strategic decision-maki... 20 May 2025 Blog
ANNE-MARIE MOIR 5 Essential Market Research Best Practices for 2025 Market research continues to be the backbone of effective decision-making for businesses aiming to stay competitive and customer-focused. As we move further into 2025, the landscape is evolving rapidl... 14 May 2025 Blog
