Concept Test
Test early, refine smarter.
Our Concept Test helps you understand how your audience truly thinks and feels about your ideas — so you can optimise early-stage concepts with confidence and clarity.
What you will learn
Understanding and Optimisation
Discover how well your concept is understood by your audience in their own words. Identify what works, what doesn’t, and how to improve your concept before further investment.
Appeal and Relevance
Gauge how compelling, believable, and relevant your idea is to your target market as well as detailed diagnostics
Pricing Expectations
With Van Vestendorp price sensitivity you can get a measure of where you target audience perceive value and their expectations for price
What's included
With over 30 questions in our concept test survey, customised to your needs, you will get a comprehensive understanding of your target audience's response to your concept so that you can launch with confidence, or refine further.
Appeal, believability, innovation, relevance, uniqueness, fit with your brand, purchase intent
Likes, dislikes, suggested improvements, barriers to purchase
To pinpoint optimal price points and assess consumer willingness to pay
Add any 3 additional questions on a 10pt scale
Gender, age, location, brand usage, openness to switch
Our reports are automatically generated in PowerPoint using generative AI based on sophisticated prompts matches to the questions and and objecitves. You'll recieve your editable PowerPoint summary and raw data with results within hours of fieldwork completion.
Who and What is the Concept Test for?
Our most comprehensive survey, the Concept Test is designed for product and service teams at all stages of the innovation process, whether you are developing a product, a service or a combination of both.
New Product Development Teams
From tech, to FMCG, to automotive and everything in between. If you can describe your product idea, we can test it, allowing you to sort and prioritise ideas, make improvements and know which ideas to progress and which ones to park. We're even fast enough to allow you to run overnight tests whilst you are at your multi-day ideation workshops!
Service Creators
Banking, government, superannuation, hospitality, tourism. Describe your idea or service and get objective feedback to help you gague interest, improve your offer and start work on your pricing with confidence.
Start Ups
We know how exhilirating it is to get caught up in a great business idea, and sometimes that means you don't see the wood for the trees. Getting objective feedback from your target audience will help you to prioritise your efforts secure funding and bring in the right experts to take your concept to market with confidence.
New line Extensions
Sometimes the most profiitable ideas are less about innovation and more about iterations, small improvements to your existing product or service which have pain points for your customers. Find out what these are develop and test new variations to address them.
Pricing Teams
We know that pricing is a dark art, more than a robust science, but our Concept Test gives you four price points to get you started as well as useful qualitative and quantitative data to allow you to set a price with confidence.
Marketing and Communications
When it comes to developing messaging you could suppose what the benefits are, or you could use our Concept Test to hear from your audience in their own words how they describe the concept, what they like about it and why they would buy it. You will have all the insight you need for your messaging and content inpiration.
A sample of pages from a Concept Test report:
Text Highlight
Put the focus on what you have to say!
How it works
1
Upload your concept stimulus
Provide your concept as a video, slideshow, or written description — as detailed as you like.
2
We field it to your right audience
Your sample is designed to ensure the most audience is identified and included, and that the sample size is robust enough for your needs.
Talk to our experts
3
Receive a clear, insight-led report
Get diagnostic metrics, open-ended feedback, and key findings in a ready-to-use format.