Creative Ad Test
Predict impact, optimise confidently
Our Ad Test reveals how your creative performs with real audiences — measuring emotional response, message clarity, and behavioural intent before you go to market.
What you will learn
Insight
Understand emotional and rational responses to your ad
Effectivenss
Gauge how compelling, believable, and relevant your idea is to your target market as well as detailed diagnostics
Optimisation
Identify potential risks and areas for refinement before media spend
What's included
With 9 questions focussed on the creative, plus 4 profiling questions we've focussed on the most telling questions whilst optimising for survey lenghth and engagement.
An open-ended response designed to get to the heart of the emotive, system-1 reaction to the creative.
Appeal: Gauge how much people like your ad is on a 1-5 scale, with top box and average scores for quick insights.
Relevance: Understand how well your ad connects with your target audience's needs and interests.
Recall: Determine if your sample can recall previously seeing this ad with "yes," "no," or "not sure" responses.
Message delivery: Understand what message is being communicated through the ad, and what impact this has on your brand. Our report summarises the key messages and provides a sentiment score of the impact on your brand
Measure how the creative purchase intent with custom phrasing appropriate for your category
- AI Summary: Report identifies the common themes and sentiment in spontaneous reactions, main message recall, and brand impact using our proprietary AI-powered PowerPoint generator.
- Sentiment Metrics: Get a clear picture of how your creative and your brand is perceived by examining not just what people say through their system 1 responses, but the overall sentiment of what is being expressed.
See how effectively your ad communicates your brand message through unprompted brand recall, expressed as a percentage. Also understand now just the message being communicated, but the impact on your brandm, reported as a summary of themes and sentiment score.
Gender, age, location.
A sample of pages from a Creative Ad Test report:
Who and What is the Creative Test for?
Designed with television commercials in mind, and striking the right balance between depth, ease and replicability, our Creative Ad Test has a number of applications for both ad agencies and clients.
Pitching
Agencies love our ad test as a way to gain intel on the encumbant's current creative or an idea from overseas, surfacing a killer insight that sparks provides you with a competitive edge
Creative Development
Test muliple early in the development process, putting different animatics or narratives head-to-head to find the best idea, and how to improve it.
Creative Evaluation
Once the script is finished, test via animatic to make sure it aligns with expectations and surface any additional opportunities to optimise.
Tracking
Once in flight, re-test as frequently as you like to check that your creative is continuing to work as intended in the minds of your target consumers.
Competitive Intel
Evaluate your competitors ads to identify the strategic impact of their creative and consider if and when you should make tactical changes.
Disaster Check
Once your film is complete, , make sure that the final script, talent, music and edit are working optimally,before spending millions on media.
How it works
1
Upload your creative stimulus
Share your video, image, or storyboard
2
We field it to your selected audience
Your ad is tested with the most relevant demographic, either general population or a custom segment.
Talk to our experts
3
Receive a clear, insight-led report
Get a concise report with topline results and in-depth diagnostics to guide optimisation.