Customer Experience
Our Customer Experience study reveals how customers truly experience your product or service.
By understanding exactly why somone chose your product or service you can gain clarity on your product or service, and how you communicate its benefit to potential new customers.
This combined qual-quant study gives you insight into the wants and needs of your actual customers.
What you will learn
Purchase Drivers
Understand what lead them to your product or service and how well you delilvered to their expectation.
Pain Points
Reveal friction points and areas where customer expectations aren't being met.
Optimisation Opportunities
Identify specific improvements that will have the biggest impact on customer satisfaction and retention.
Profiling
Identify who your customers are and how their needs and satisfaction vary.
What's included
This survey includes questions focused on the product and service experience. We keep this one short and simple to maximise completion rates, when sent to your customer list.
- Previous experience with your product/service
- Context and motivation for their purchase
- How the experience compared to expectations
- Overall satisfaction rating on a 10-point scale
- Specific aspects they loved most
- Areas that disappointed or frustrated them
- Open-ended feedback for detailed insights
- Likelihood to repurchase or use again
- Likelihood to recommend to others
- What would make them more likely to choose you again
- Sentiment analysis across all feedback
- Theme identification in open-ended responses
- Priority ranking of improvement opportunities
Gender, age, location.
Who and What is the Customer Experience test for?
Our Customer Experience study is designed for product managers, marketing teams, and customer experience professionals who want quick, actionable insights from their existing customer base to drive immediate improvements.
Product Development
Understand how your current offering performs in real-world use and identify the most impactful areas for improvement.
Customer Retention
Surface the key drivers of satisfaction and dissatisfaction to reduce churn and increase loyalty.
Marketing Optimisation
Discover what customers love most to inform messaging, and understand pain points to address in communications.
Competitive Advantage
Identify your unique strengths and address weaknesses before competitors capitalise on them.
Post-Launch Evaluation
Quickly assess how new products, features, or services are being received by real customers.
Customer Success Programs
Use insights to improve onboarding, support, and overall customer journey optimisation.
How it works
1
Upload your creative stimulus
Share your video, image, or storyboard
2
We field it to your selected audience
Your ad is tested with the most relevant demographic, either general population or a custom segment.
Talk to our experts
3
Receive a clear, insight-led report
Get a concise report with topline results and in-depth diagnostics to guide optimisation.