Brand Territory Test
Test positioning, refine strategy.
Our Brand Territory Test reveals how your proposed brand positioning resonates with real audiences. The test measures emotional impact, strategic clarity, and competitive differentiation through our hybrid qualitative-quantitative approach.
What you will learn
Emotional and Strategic Impact
Understand how your brand territory triggers emotional responses and cognitive engagement with your target audience
Territory Clarity and Appeal
Gauge how well your positioning is understood, its visual and expressive appeal, and personal relevance to your market
Competitive Differentiation
Assess how your territory stands apart from competitors and identify opportunities for stronger brand attribution
What's included
Using our hybrid chat-based survey approach, we expose respondents to your brand territory stimulus (video and/or mood board) followed by conversational open-ended and scaled questions designed to capture both reactions and strategic insights.
Capture immediate, unfiltered responses to your brand territory stimulus. Our analysis includes sentiment scoring and thematic coding to reveal the authentic System 1 reactions that indicate true emotional resonance with your positioning.
Measure how clearly your audience understands and can express your main brand idea. We assess message comprehension and provide sentiment analysis of how people interpret and communicate your territory back to you in their own words.
Identify the specific emotions your territory evokes across the emotional spectrum. From positive responses like joy, trust, and excitement to areas of concern, we map the emotional landscape your positioning creates in consumers' minds.
Discover which words, images, and creative elements resonate most powerfully with your audience, and identify any elements that may be creating barriers or negative associations with your target market.
Understand who your territory speaks to and measure personal connection strength on a 5-point scale. Get detailed insights into the psychographic and demographic profile of your most engaged segments, plus how personally meaningful your territory feels across different audience groups.
Test spontaneous brand recall and evaluate how well your territory aligns with your desired brand characteristics. Essential for understanding if your positioning strengthens your brand identity or inadvertently suggests competitors, while ensuring it reinforces the attributes that matter most to your strategy.
Assess how similar or different your territory feels compared to key competitors using our 1-5 differentiation scale. Identify white space opportunities and avoid positioning that's too close to established competitors.
Available option to test multiple territories side-by-side with comparative metrics across all measures. Perfect for choosing between strategic options or optimising your strongest territory concept.
Our proprietary AI system automatically combines rich qualitative insights with quantitative metrics, identifying themes, sentiment patterns, and strategic implications. Delivered as an editable PowerPoint report with complete raw data within 48 hours of fieldwork completion.
Who and What is the Brand Territory Test for?
Our most strategic positioning study, the Brand Territory Test is designed for brand teams, strategists, and agencies who need to validate, refine, or choose between brand positioning options before major investment.
Brand Strategy Teams
Test your brand territories before committing to repositioning campaigns. Understand emotional resonance, clarity, and competitive differentiation to ensure your strategy will connect with your target market.
Creative and Brand Agencies
Validate your strategic thinking and creative territories with real consumer insight. Perfect for pitching situations where you need compelling evidence of your territory's potential impact.
Marketing Directors
Before launching new campaigns or brand refreshes, ensure your positioning will resonate. Get objective feedback on emotional appeal, message clarity, and competitive differentiation.
Product and Category Managers
When launching new products or entering new categories, test how different brand territories perform with your target audience to optimise market entry strategy.
Brand Portfolio Managers
Evaluate multiple territories across your brand portfolio to identify the strongest positioning options and avoid territory overlap between brands.
Innovation Teams
Test early-stage brand territories for new ventures or acquisitions. Understand audience appeal and strategic fit before significant development investment.
How it works
1
Upload your brand details
Tell us how you define your category and which brand(s) to assess - Your own or your competitors.
2
We field it to your selected audience
We speak to category buyers by idententifying and screening them using a custom screener
Talk to our experts
3
Receive a clear, insight-led report
Get results across awareness, image, emotion, and brand personality — ready to inform strategy.