Ad Test

Our creative test has been designed to deliver true insight into how your creative will perform in market. Based on decades of experience testing ads, our comprehensive approach has been designed to utilises both System 1 and System 2 thinking.

It includes

• Metrics:
  • Appeal: Gauge how much people like your ad is on a 1-5 scale, with top box and average scores for quick insights.
  • Relevance: Understand how well your ad connects with your target audience's needs and interests.
  • Recall: Determine if your sample can recall previously seeing this ad with "yes," "no," or "not sure" responses.
  • Message delivery: Understand what message is being communicated through the ad, and what impact this has on your brand. Our report summarises the key messages and provides a sentiment score of the impact on your brand
• Behavioural Impact: measure how the creative purchase intent with custom phrasing appropriate for your category.
• Gather Open-Ended Feedback:
  • AI Summary: Report identifies the common themes and sentiment in spontaneous reactions, main message recall, and brand impact using our proprietary AI-powered PowerPoint generator.
  • Sentiment Metrics: Get a clear picture of how your creative and your brand is perceived by examining not just what people say through their system 1 responses, but the overall sentiment of what is being expressed.
  • Correct Branding Attribution: See how effectively your ad communicates your brand message through unprompted brand recall
• Profile Your Respondents: Understand the demographics of those who responded to your ad for better targeting.

Why Choose Redge At Test?

• Research-Backed Design: Our survey questions are crafted by experts using proven methodologies to ensure accurate, actionable results.
• AI-Powered Efficiency: Get valuable insights faster, in most cases, results delivered within 24 hours
• Customizable: Ability to tailor the phrasing of questions to suit your category.
• Easy-to-Understand PowerPoint Reports: Receive clear, visual reports that highlight key findings. Download as PowerPoint so that you can edit and format.
• Download the raw data as a CSV for your own detailed analysis
• Human expertise: If a general population audience isn't right for your ad, we help you choose the right sample and source this through one of our trusted panel partners. We are also available for further custom analysis or to present to your stakeholders.