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Concept Test
Key Features
Describe your concept using video Stimulus
- Provide a complete description of your concept as a slide show or video in as much or as little detail as you like without restriction on file size
Comprehension
Respondents describe the concept back in their own words, so that when you are interpreting your results you can be sure that the stimulus has been effective in communicating the idea.
Detailed Diagnostics
- Appeal
- Believability
- Innovation
- Relevance
- Uniqueness
- Fit with your brand
- Likelihood to buy
Open-Ended Feedback
- Likes
- Dislikes
- Why it would or wouldn't be purchased
- Suggested Improvements
Van Westendorp Price Sensitivity Meter (PSM)
- To pinpoint optimal price points and assess consumer willingness to pay
Custom Questions
- Add any 3 additional questions on a 10pt scale
Profiling Questions
- Gender
- Age
- Location
- Main and secondary brand purchased in the category
- Openness to switch
Full report available in as little as one day.