Usage & Attitude
Understand your category and brand completely.
Our Usage & Attitude study reveals the complete customer journey in your category. Uncovering who buys, what they buy, when, where, and most importantly, why, to inform strategic decision-making.
What you will learn
Category Dynamics
Discover what aspects of your product/service create the most satisfaction and loyalty.
Customer Segmentation
Reveal natural customer segments based on usage patterns, attitudes, and demographic characteristics.
Brand Positioning Insights
Understand how your brand sits within the competitive landscape and identify white space opportunities.
What's included
Our most comprehensive study includes questions covering purchase behavior, brand perceptions, and category attitudes, plus demographic profiling.
- Last purchase experience and context
- Who the purchase was for (self, family, business)
- Planned vs. spontaneous purchase behavior
- Purchase frequency and timing patterns
- Key triggers that drive purchase decisions
- Ranking of important purchase factors
- Spontaneous brand awareness in category
- Prompted brand awareness across competitors
- Brand purchase history and switching patterns
- Detailed feedback on your branded products
- Brand associations across 10 key attributes
- Competitive brand positioning analysis
- How products are actually used vs. intended use
- Satisfaction levels across different touchpoints
- Positive and negative product experiences
- Likelihood to repurchase and recommend
- Unmet needs and category frustrations
- Overall category satisfaction levels
- Innovation opportunities and white spaces
- Price sensitivity and value perceptions
- Communication preferences and channels
Age, Gender, Location, Income
Who and What is the Usage & Attitude Test for?
Our U&A survey is designed for marketing directors, brand managers, and strategic planners who need comprehensive category intelligence to inform major strategic decisions at a fraction of traditional research costs.
Brand Strategy Development
Understand your position in the market and identify opportunities for differentiation and growth.
Marketing Strategy Planning
Discover the most effective messages, channels, and timing for reaching your target customers.
Product Development
Identify unmet needs, usage occasions, and innovation opportunities within your category.
Competitive Intelligence
Gain deep insights into competitor performance, brand perceptions, and market share dynamics.
Market Entry Planning
Before entering new categories or segments, understand the landscape, key players, and customer expectations.
Portfolio Management
Understand how different brands in your portfolio are perceived and identify optimization opportunities.
How it works
1
Upload your creative stimulus
Share your video, image, or storyboard
2
We field it to your selected audience
Your ad is tested with the most relevant demographic, either general population or a custom segment.
Talk to our experts
3
Receive a clear, insight-led report
Get a concise report with topline results and in-depth diagnostics to guide optimisation.