In the fast-paced world of advertising, last-minute jitters can make or break a campaign. Recently, our team at Redge helped to resolve such a challenge when a major automotive client and their ad agency reached out with an urgent request. They were set to shoot a new TV commercial in less than a week, but stakeholders had raised concerns about the script. Here's how we turned around critical insights in record time, ensuring the campaign stayed on track.
The Challenge and Our Approach
It was a typical Thursday afternoon when we received the call. The client needed to validate their script before the shoot scheduled for the following Wednesday. They chose Redge because of our automated ad testing survey platform, known for its speed and reliability.
By Friday, we had a clear timeline: the production date was non-negotiable. We instructed the client to send us the script as an animatic as soon as possible. Meanwhile, we defined the target audience and set up a screening survey to ensure we reached the right respondents.
Over the weekend, the animatic arrived. By Monday morning, we had launched the study. Our goal was to gather feedback from 400 new car buyers by the end of the day. Thanks to our efficient processes and robust platform, we hit the quota by Monday evening.
Delivering Results and Exceeding Expectations
Our proprietary process allowed us to generate a comprehensive report by Tuesday. This report included detailed charts, commentary, and insights derived from both qualitative and quantitative data, enhanced by sentiment analysis. Our human-in-the-loop approach ensured the highest quality control, making the findings both reliable and actionable.
The client was thrilled with the results. Their feedback highlighted not just the positive reception of the ad concept but also the impressive turnaround and delivery. As they put it,
"From an Insights team perspective, it was great to see that the idea had such positive results but more importantly, the quick turnaround and the way it was delivered had the biggest impact. So really well done and thanks again for all your support and assistance."
This case study exemplifies how Redge's innovative approach and commitment to excellence can meet even the most demanding deadlines, providing clients with the insights they need to make informed decisions quickly.