ANNE-MARIE MOIR Consistent by Design, Distinct in Insight: In market research, consistency is often the missing piece. Every study is designed from scratch, using different questions, scales and structures. It might feel tailored, but it makes comparison almo... 11 Nov 2025
ANNE-MARIE MOIR The Edge Behind Redge: For years, market research has lived in two separate worlds. One is slow and meticulous, built on traditional rigour. The other is fast and tech-driven, built on automation and instant data. Both have... 26 Oct 2025
ANNE-MARIE MOIR Inside the Loop: Automation has transformed how market research gets done. Data collection, analysis and even PowerPoint reporting can now happen in minutes rather than days. But while speed is valuable, it can someti... 22 Oct 2025
ANNE-MARIE MOIR How Redge Works Most research platforms promise automation - but few combine it with real research expertise. At Redge, every study follows a simple, five-step process that blends speed with quality control. 1. Pick ... 14 Oct 2025
jah@redge.com.au The End of ‘Ta-Da!’ Research: In the not-so-distant past, the role of insights professionals was often shrouded in mystery. Research was a behind-the-scenes function—methodologies carefully constructed, data meticulously analysed,... 11 Sept 2025
jah@redge.com.au Market Research Timing As we have entered the fast-paced world of product development, knowing when to conduct market research versus when to rely on intuition can make or break your success. The strategic timing of researc... 4 Sept 2025
jah@redge.com.au Get real The Challenge Every DIY Researcher Faces When conducting your own research, you've likely encountered this frustrating scenario: participants give you overwhelmingly positive feedback, but their actua... 21 Aug 2025
jah@redge.com.au The Hidden Bias in Brand Research Every brand thinks they know how customers see them. Walk into any company meeting, and you'll hear confident statements about brand perception: "We're known for our innovation", "Customers love our c... 21 Aug 2025
ANNE-MARIE MOIR Is AI really taking over market research? The conversation about AI's impact on the workforce is everywhere, but what does real-world data tell us about its actual role in market research? At Redge, we're always exploring how technology refin... 12 Aug 2025
jah@redge.com.au DIY Research Mistakes That Are Costing You Valuable Insights Shrinking research budgets don't have to mean compromising on insights. Some of the most breakthrough business decisions have come from scrappy, resourceful research efforts that asked the right quest... 6 Aug 2025
jah@redge.com.au 5 Critical Questions Every Creative Campaign Should Answer Before Launch Did you know that 80% of advertising campaigns fail to achieve their intended impact? With millions of dollars at stake and brand reputations on the line, the difference between success and failure of... 31 July 2025
ANNE-MARIE MOIR Navigating the New Era of Market Research: The market research industry has always chased the elusive trifecta: faster, better, and cheaper. For years, this felt like an impossible balance, often forcing companies to compromise. However, as th... 16 July 2025
