ANNE-MARIE MOIR Is AI really taking over market research? The conversation about AI's impact on the workforce is everywhere, but what does real-world data tell us about its actual role in market research? At Redge, we're always exploring how technology refin... 12 Aug 2025
jah@redge.com.au DIY Research Mistakes That Are Costing You Valuable Insights Shrinking research budgets don't have to mean compromising on insights. Some of the most breakthrough business decisions have come from scrappy, resourceful research efforts that asked the right quest... 6 Aug 2025
jah@redge.com.au 5 Critical Questions Every Creative Campaign Should Answer Before Launch Did you know that 80% of advertising campaigns fail to achieve their intended impact? With millions of dollars at stake and brand reputations on the line, the difference between success and failure of... 31 July 2025
ANNE-MARIE MOIR Navigating the New Era of Market Research: The market research industry has always chased the elusive trifecta: faster, better, and cheaper. For years, this felt like an impossible balance, often forcing companies to compromise. However, as th... 16 July 2025
ANNE-MARIE MOIR Redge is reducing the price of qualitative research by 20% Let's talk pricing. Over the last 30+ years, the cost of qualitative research - whether groups or IDIs has generally held steady or increased marginally. But the research landscape, and how Redge oper... 5 June 2025
ANNE-MARIE MOIR Qualitative vs. Quantitative Research: Understanding your audience, refining your messaging, or evaluating a product concept starts with choosing the right research approach. At Redge, we combine speed, affordability, and expert insights t... 28 May 2025
ANNE-MARIE MOIR Cost-Efficient Market Research Solutions Introduction: In today's fast-paced business world, market research is non-negotiable. Understanding your audience, testing concepts, and tracking brand health are critical for strategic decision-maki... 20 May 2025
ANNE-MARIE MOIR 5 Essential Market Research Best Practices for 2025 Market research continues to be the backbone of effective decision-making for businesses aiming to stay competitive and customer-focused. As we move further into 2025, the landscape is evolving rapidl... 14 May 2025
ANNE-MARIE MOIR Why Fast Insights Don't Have to Sacrifice Quality In a fast-paced market, decision-makers need insights that are not only quick but also highly reliable. Yet, there’s a lingering belief that speed and quality are mutually exclusive when it comes to m... 7 May 2025
ANNE-MARIE MOIR The AI Black Box: Unpacking Trust in Research Technology For heads of insights, market research managers, and CMOs, understanding the technologies underpinning your research is paramount. Artificial intelligence (AI) is rapidly transforming how we gather, a... 31 Mar 2025
ANNE-MARIE MOIR How We Delivered Critical Insights in Record Time: A Case Study In the fast-paced world of advertising, last-minute jitters can make or break a campaign. Recently, our team at Redge helped to resolve such a challenge when a major automotive client and their ad age... 19 Mar 2025
ANNE-MARIE MOIR The Advantages of Automated Research In today's fast-paced business environment, staying ahead of the competition requires access to accurate and timely information. Traditional research methods, while reliable, often fall short in terms... 8 Dec 2024
