ANNE-MARIE MOIR Why Fast Insights Don't Have to Sacrifice Quality In a fast-paced market, decision-makers need insights that are not only quick but also highly reliable. Yet, there’s a lingering belief that speed and quality are mutually exclusive when it comes to m... 7 May 2025
ANNE-MARIE MOIR The AI Black Box: Unpacking Trust in Research Technology For heads of insights, market research managers, and CMOs, understanding the technologies underpinning your research is paramount. Artificial intelligence (AI) is rapidly transforming how we gather, a... 31 Mar 2025
ANNE-MARIE MOIR How We Delivered Critical Insights in Record Time: A Case Study In the fast-paced world of advertising, last-minute jitters can make or break a campaign. Recently, our team at Redge helped to resolve such a challenge when a major automotive client and their ad age... 19 Mar 2025
ANNE-MARIE MOIR The Advantages of Automated Research In today's fast-paced business environment, staying ahead of the competition requires access to accurate and timely information. Traditional research methods, while reliable, often fall short in terms... 8 Dec 2024
ANNE-MARIE MOIR See How We Set Up Our Surveys A demo of how we set up our surveys so quickly....... 28 Nov 2024
ANNE-MARIE MOIR Tired of Expensive Ad Testing? Redge Offers a Refreshing Alternative! In today's competitive market, effective advertising is more crucial than ever. But how do you know if your ads will resonate with your target audience before they launch? Ad testing provides the answ... 21 Nov 2024
ANNE-MARIE MOIR Redge Ad Test vs Kantar Link: A Comparative Look Introduction In the realm of advertising effectiveness, the Redge Ad Test and Kantar's Link test are two prominent contenders, each offering unique approaches to measuring creative impact. While Kanta... 28 Oct 2024
ANNE-MARIE MOIR AI, Algorithm or Human? What's the 'best' way to perform the tasks of market research? After 30+ years in research and 6 years since I first presented on the role of #AI in qualitative research at the 2018 AMRS Conference, I have some thoughts on how we can make research better, faster,... 15 Oct 2024
ANNE-MARIE MOIR Don't just hope your ad works, know it works! Introducing the Redge Ad Test In the world of advertising, launching a new TVC (television commercial) or any ad campaign can feel like a gamble. You invest significant time and resources into creative development, but how can you... 10 Oct 2024
ANNE-MARIE MOIR Ditch the Guesswork: Tech-Forward Market Research That Won't Break the Bank (or Take Forever) Tired of throwing darts blindfolded when it comes to your marketing campaigns? In today's fast-paced world, gut feelings just don't cut it. You need reliable, data-driven insights to guide your advert... 1 Oct 2024
ANNE-MARIE MOIR 5 ways AI-Powered Market Research Can Save You Time and Money In today's fast-paced business environment, time and budget constraints can make conducting traditional market research studies challenging. But what if you could get the insights you need in days, no... 8 Sept 2024
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