Suppose or Know
Blazingly fast answers, at the fraction of the cost of traditional market research studies
ABOUT US
Transforming Market Research with AI-Powered Automation
Welcome to Redge, where innovation meets market research expertise. At Redge, we have revolutionised the way businesses gather market insights by offering automated market research studies that are faster and more affordable than traditional custom research. Our unique approach combines robust study design with the power of artificial intelligence and advanced automation to set up, field and report your research project in days rather than weeks.
Founded by experienced, award-winning market research professionals each with over 30 years of industry expertise, Redge studies are based on a solid foundation of research best practice. Our understanding of research dynamics and consumer behaviour with industry know how enable us to provide insights that drive informed decision-making in the timeframe you need.
With Redge, you no longer have to compromise on quality or speed. We are deliver high-quality research that empowers your business to stay ahead in a competitive market. Join us and experience the future of market research today.
Your customers will tell you. Be brave enough to listen.
Ad Test
Here's the truth: millions of dollars vanish into thin air with poorly conceived TV ads. Pre-testing offers a lifeline.
It allows you to optimize your ad, ensuring it resonates with your target audience and drives brand impact. It's about maximizing return on investment, not blind faith.
Concept Test
Imagine launching a product that your customers already love. It's possible. By pre-testing your concepts, you can avoid costly mistakes, gain valuable insights, and ensure your product resonates with your target audience before it even hits the market. Ready to discover the secret to a successful product launch? Read on to find out how pre-testing can transform your approach to product development.
Brand Imagery
Gain deep insights into consumer perceptions with our brand imagery survey.
Using a powerful blend of direct questioning and projective techniques we uncover a deeper subconcious brand associations as well as a comprehensive set of diagnostics that you can use to inform your brand strategy.
Redge was a great “sidekick” for some qual work we ran as part of a new campaign launch. It helped to fill in all the gaps we were still a bit unsure of and helped us to make better recommendations and tweaks to the campaign. It was such a quick and simple process and the results came through in a way that was easy for us to understand. I’m also one to get stuck into the data so I appreciated that the data file was shared and I was able to conduct further analysis at my own discretion. As an Insights team of 1, it was great to be able to lean on the Redge resource to ease my load and deliver fast and actionable results.
"When you’re testing a new concept for your organisation, you want to have a tool which has been designed to answer all the questions you need. You want a fast process and you want it to be economical for the business, especially in AustralianSuper’s case when you’re accountable to your members for every cent you spend. We were able to test a concept explainer video, so important when introducing financial products that some people struggle to understand. REDGE was a fast, comprehensive and economical tool and now that it’s been launched we know it will enable faster comparisons to benchmarks too"
Let our human experts design and cost the right sample for your project
Our platform is sample agnostic, we work with leading panel providers or you can use Redge with your community or customer list