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Brand Perception

 How your brand is seen today — its strengths, weaknesses, and opportunities — so you can track progress, reposition effectively, and align communication strategy with audience perceptions

Scope this study See pricing options



What it answers

1

 Brand health

Understand how people feel about your brand — from awareness and sentiment to trust, relevance, and consideration.

2

Competitive position

 See where your brand stands relative to key competitors on the attributes that matter most to consumers.

3

Emotional connection 

  Uncover the feelings and associations your brand evokes — what makes it resonate, and where it falls short in building genuine affinity.

5 minute chat survey meauring:


  • Overall brand sentiment and key associations
  • Awareness, familiarity, and consideration
  • Brand attributes (e.g. trustworthy, innovative, good value)
  • Emotional connection and relevance explored using direct questionning and projective questioning
  • Differentiation from competitors
  • Category context and choice drivers
  • Optional brand imagery and word association modules

Sample is scoped and charged separately — typically n=400–800, depending on your market coverage and sub-segment depth.

  • Report delivered within 24 hours of fieldwork completion
  • PowerPoint summary deck with AI-generated topline insights
  • Sentiment and word cloud visuals from open-ended feedback
  • Attribute performance mapping vs competitors
  • Time-series or benchmark comparison (for tracking studies)
  • Full datafile for further analysis by your team or ours

  • Extra audience segments or boosted sample sizes for deeper comparison
  • Competitive benchmark inclusion
  • Cross-wave comparison (for tracking over time)
  • Qualitative deep-dive on brand meaning or associations

Frequently asked questions

Here are some common questions about our Brand Perception study.

Reports are delivered within 24 hours of fieldwork completion. Most projects are completed in 3–4 business days, depending on audience and sample size.

  • A PowerPoint deck with visual charts and topline findings
  • AI-driven sentiment and theme analysis of open-ended questions
  • Benchmark or trend tracking summaries (if multiple waves)
  • Datafile for your team or ours to explore further

 Absolutely. Competitors can be included for benchmarking to understand your brand’s strengths and weaknesses within its competitive set.

The study measures awareness, familiarity, consideration, sentiment, and attribute performance, plus optional modules for brand associations, differentiation, and trust drivers.

Redge typically sources respondents through PureSpectrum or Cint, ensuring verified, high-quality participants. You may also provide your own supplier. Sample is scoped and charged separately based on audience needs.

Yes — results can be broken down by demographics, customer type, region, or loyalty status.

The level of segmentation depends on sample size per segment, and we’ll advise on this during setup.

 Yes. You can add custom brand attributes or unique equity statements to reflect your brand strategy or communication priorities.