Concept Test
Which product or service concepts have the strongest appeal, clarity, and credibility — and what to refine before launch.
Scope this study See pricing options
What it answers
Concept strength & appeal
See instantly which ideas connect — and why. Measure appeal, clarity, and credibility to identify the concepts with the strongest potential.
Brand fit & differentiation
Understand how well each concept aligns with your brand and stands out from competitors, even when tested unbranded.
Decision clarity
Get a clear, plain-English summary showing likely take up, optimal pricing and opportunities to improve, advance or retire before launch and why.
Mini-case study
Financial concept benchmark → 2 concepts, members + non-members, results in 3 days
A major superannuation company wanted to test a new product concept against a leading competitor. Both were shown unbranded to members and non-members to assess clarity, appeal, and take up. Using Redge’s Concept Test, we first conducted captured n=400 responses, delivered individual reports and a side-by-side comparison deck within three days, revealing clear strengths and refinement opportunities before market launch.
Read the full case studyFrequently asked questions
Here are some common questions about our Concept Test
Your report is delivered within 24 hours of fieldwork completion. Most Concept Tests are completed end-to-end within 3–4 business days, depending on audience targeting and incidence rate.
You can test written descriptions, product mock-ups, visual pack designs, or short video explanations. All formats are supported within Redge’s chat interface.
Each concept is tested in its own study to ensure clean, independent feedback. When you test multiple concepts within the same project, Redge provides individual reports plus a consolidated comparison summary, so you can easily see which concept performs strongest across key metrics.
Redge typically sources respondents via PureSpectrum or Cint, ensuring high-quality, verified participants.If you prefer to use your own sample provider, that’s fine too. Sample is scoped and charged separately based on your target audience and quotas.
You’ll receive a PowerPoint summary deck with key metrics charted, AI-driven thematic and sentiment analysis, and a datafile for further analysis. When testing multiple concepts, we also provide a comparison summary showing relative strengths and weaknesses.
Yes — up to three custom questions can be added to tailor the study to your specific objectives while maintaining an optimal respondent length.
Yes. Findings can be broken down by demographics, behaviours, or customer segments — for example, age, gender, location, or usage frequency.
Keep in mind that the level of detail possible depends on the sample size within each segment. Smaller sub-groups may be shown directionally rather than as statistically robust comparisons. We’ll advise on the most appropriate segmentation options when scoping your sample.
Yes. Every Ad Test includes open-ended questions analysed with AI for themes, sentiment, and verbatim examples, giving you qualitative depth alongside quant metrics. We can also include separate cognative testing prior to launch of the our Concept Test.
You can do either. Many clients test unbranded to evaluate the core idea objectively, then follow up with a branded wave to assess the influence of brand cues.
Pricing starts from $4,000 + sample costs (less for subcribers), depending on your audience, ad format, and number of ads tested. A confirmed quote is provided before launch.