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OOH Creative Evaluation

Which Out Of Home creative concepts cut through, communicate clearly, and drive brand impact — before you go live

Scope this study See pricing options



What it answers

1

 Cut-through & resonance

See which creative stops people in their tracks. Measure cut-through and first impressions in the fast-viewing OOH environment. 

2

Brand clarity

Check whether your message is instantly understood and correctly linked to your brand — even with just a quick glance.  

3

 Optimisation confidence

Get clear direction on which creative to run, refine, or retire and why

5–7 minute chat survey evaluating each creative across key OOH communication metrics:


  • Spontaneous cut-through and sentiment response
  • Brand recognition, attribution, and consideration
  • Message clarity and credibility
  • Appeal, emotional impact, and behavioural intent
  • Likes, dislikes, and suggested improvements
  • Impact of specific visual or textual elements (up to three per execution)


Sample is scoped and charged separately — typically n=400 from your target audience or general population.

  • Report delivered within 24 hours of fieldwork completion
  • PowerPoint summary deck outlining key strengths and areas for improvement
  • AI-driven analysis of verbatim responses and sentiment
  • Audience insights on likes, dislikes, and message clarity
  • When testing multiple creatives, individual reports plus a consolidated comparison summary
  • Full datafile for further analysis by your team or ours

  • Extra audience segments or boosted sample sizes (for more detailed comparisons)
  • Cross-market or pre/post-launch comparisons
  • Qualitative deep-dive on message comprehension or visual design feedback
  • Custom demographic or location-based targeting

Frequently asked questions

Here are some common questions about our TVC Creative Evaluation.

Your OOH Evaluation report is delivered within 24 hours of fieldwork completion. Most projects are completed end-to-end within 2–3 business days, depending on audience and sample feasibility.

Each creative is tested in its own study to ensure unbiased results. When you test multiple creatives within the same project, Redge provides individual reports plus a side-by-side comparison summary showing how each performs across key metrics like cut-through, clarity, and brand impact.

Any static or short-format creative: billboards, digital OOH screens, posters, transit ads, or social cut-downs. Redge’s chat-based interface supports image and short video uploads

Redge typically sources respondents through PureSpectrum or Cint to ensure high-quality, verified participants. You can also supply your own provider. Sample is always scoped and charged separately based on your audience and targeting.

You’ll receive:

  • A PowerPoint summary deck with charted metrics and key insights
  • AI-driven sentiment and thematic analysis of open-ended responses
  • Audience feedback on likes, dislikes, and clarity
  • A comparison summary if multiple creatives are tested
  • A datafile for deeper analysis by your team or ours

Yes. You can include custom questions to explore additional creative elements, messages, or contextual factors. 

 
Yes — results can be broken down by demographics, region, or behavioural segments. The depth of these comparisons depends on the sample size of each segment. Smaller sub-groups may yield directional rather than statistically robust insights, and we’ll advise on this during scoping.