TVC Creative Evaluation

Our report is delivered within 24 hours of fieldwork completion. Depending on your audience and incidence rate, most Ad Tests are fully completed and reported within 2–3 business days from approval.

You can test finished films, animatics, radio/audio scripts, or static creative. Simply upload your MP4, audio file, or image when we set up your study.

Each creative execution is tested in its own study to ensure clean, independent results. However, when you test multiple ads within the same project, Redge provides a side-by-side comparison summary in addition to the individual reports — making it easy to identify which ad performs strongest across key metrics such as cut-through, message delivery, and brand impact.

Redge typically sources respondents via PureSpectrum or Cint, ensuring high-quality, verified participants.If you prefer to use your own sample provider, that’s fine too. Sample is scoped and charged separately based on your target audience and quotas.

You’ll receive a PowerPoint summary deck with all key metrics charted, AI-driven analysis of verbatims and sentiment, and a datafile for your own further analysis. For multi-ad studies, you’ll also receive a side-by-side comparative summary.

Yes. You can include custom questions to explore unique messaging, product, or audience considerations. Our team will advise on placement and flow to maintain a 5–7 minute respondent experience.

Yes. Findings can be broken down by demographics, behaviours, or customer segments — for example, age, gender, location, or usage frequency.

Keep in mind that the level of detail possible depends on the sample size within each segment. Smaller sub-groups may be shown directionally rather than as statistically robust comparisons. We’ll advise on the most appropriate segmentation options when scoping your sample.

 Yes. Every Ad Test includes open-ended questions analysed with AI for themes, sentiment, and verbatim examples, giving you qualitative depth alongside quant metrics.