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Pack Testing Australia

Know whether your new pack will win on shelf - before you commit to print.

Researcher-led pack and shelf testing delivered in days, not weeks. We test your nmew pack on its own, against your current design and against the key competitor - and tell you what to greenlight, what to refine, and why

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Redge's Pack & Shelf Test helps Australian FMCG, marketing, and insights teams pressure-test new packaging with real category buyers before it goes to print. We capture first impressions on the new pack, run a full diagnostic battery — standout, distinctiveness, premium feel, brand fit, appeal — then put the new pack head-to-head against your current design and your key competitor in a simulated shelf scenario.

Every study is delivered as an interpretive PowerPoint report with strategic findings, narrative callouts, and a clear go / refine / retire recommendation from a senior researcher. Reports land within 24 hours of fieldwork, and most studies are end-to-end in 3–4 business days.

Sample is scoped and quoted separately before any work begins.


What it answers

1

Shelf standout & findability

Will shoppers actually see this pack in a busy aisle? We measure standout, findability, and distinctiveness so you know whether the design earns attention before any other lever even gets to do its job.

2

Pack message & brand fit

What does the design say to category buyers, and does it line up with your brand? Diagnostics on appeal, premium cues, modernity, and brand fit are paired with rich open-end qual on what the pack is communicating — intentionally and unintentionally.

3

 Choice in context

The make-or-break test: does the new pack actually win on shelf? A simulated consideration set, first-choice question, and two directional head-to-heads (vs current, vs competitor) tell you whether you've moved the needle on real purchase decisions — or just on aesthetics.

8-minute chat survey exploring:

  • First-impression dwell on the new pack — what jumps out, what they think the product is, what the pack is saying
  • Standout and findability on a busy category shelf
  • Diagnostic battery — distinctiveness, modernity, premium feel, brand fit, appeal, perceived value
  • What's working, what to change — open-end qual on strengths and improvement areas
  • Purchase intent and how it stacks up against the respondent's usual choice
  • Simulated shelf — consideration set, first choice, and directional head-to-heads vs the current pack and the lead competitor
  • Greenlight verdict — would they sign off on this design, and what would they tell the brand manager

Sample is scoped and charged separately — typically n=300 category buyers, balanced on age, gender, state, and metro/regional. Diagnostic battery is randomised per respondent to remove order effects.

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What you get back, and when

  • Report delivered within 24 hours of fieldwork completion
  • Interpretive PowerPoint report with strategic findings, narrative callouts, and a senior-researcher go / refine / retire recommendation
  • AI-driven thematic and sentiment analysis of all open-end feedback — strengths, weaknesses, and verbatim examples
  • Comparative shelf summary — consideration share, first-choice share, and directional head-to-heads charted against the current pack and the lead competitor
  • 1-hour guided Redge Survey Analyser session — query your data live post-delivery, segment by age / region / category usage
  • Most Pack & Shelf Tests are completed end-to-end within 3–4 business days, depending on audience targeting and incidence rate.


Optional extras

  • Cognitive interviews on the design ahead of fieldwork to tighten stimulus and pre-empt comprehension issues
  • Presentation of report to your team — including agency or design partner
  • Extra audience segments or boosted sample (deeper, more reliable segment comparisons)
  • Branded vs unbranded waves — assess the design on its own merits, then layer the brand cue back in
  • Further cross-tab analysis — custom cuts beyond the standard segment summary


Sample Report


Most research agencies make you commission a study before you see what you're getting. We think that's backwards.

Download a pack & shelf test report — a real study, anonymised — and see exactly what lands in your inbox when you work with Redge. A strategic PowerPoint report with narrative interpretation.

Enter your details below and we'll send it straight to you.

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Frequently asked questions

Here are some common questions about our Pack & Shelf Test

Your report is delivered within 24 hours of fieldwork completion. Most Pack & Shelf Tests are completed end-to-end within 3–4 business days, depending on audience targeting and incidence rate.

Photographs of physical packs, 3D renders, flat artwork, mock-ups on shelf, and side-by-side compositions are all supported. Stimulus renders inside Redge's chat-style survey, so respondents can scroll back and re-examine the pack at any point during the study.

Redge typically sources respondents or Cint or PureSpectrum, ensuring high-quality, verified participants. If you prefer to use your own sample provider, that's fine too. Sample is scoped and charged separately based on your target audience and quotas.

Redge typically sources respondents via PureSpectrum or Cint, ensuring high-quality, verified participants.If you prefer to use your own sample provider, that’s fine too. Sample is scoped and charged separately based on your target audience and quotas.

Yes — up to three custom questions can be added to tailor the study to your specific objectives while keeping the survey within the optimal length for response quality.

 Either works. Many clients test unbranded to assess the design's intrinsic strengths, then run a branded wave to layer in the influence of brand cues. Both can be combined within a single project.

Yes. Findings can be broken down by demographics, behaviours, or category usage — for example, age, gender, location, or purchase frequency. The level of detail possible depends on the sample size within each segment; smaller sub-groups may be shown directionally rather than as statistically robust comparisons.

Yes. Every Pack & Shelf Test includes open-end questions on first impressions, what's working, what to change, and a final note to the brand manager — analysed with AI for themes, sentiment, and verbatim examples. Cognitive interviews can also be added prior to launch to refine the design before it's tested at scale.

Pricing starts from $4,000 + sample costs, with volume rates available for retainer clients, depending on your audience and the number of comparison packs included. A confirmed quote is provided before launch. 

Ready to scope your Pack & Shelf Test?

Tell us about your category, brand, and timing — we'll come back with a quote and a fielding plan within one business day.


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