Concept Testing Australia
Know which concepts are worth launching before you invest in development. Researcher-led concept testing delivered in days — not weeks.
Scope this study See a sample report →
Redge's concept testing service helps Australian product, marketing, and insights teams validate ideas with real consumers before committing to development or launch. We test written descriptions, product mock-ups, pack designs, and short video explanations — delivering Interpretive PowerPoint report with strategic findings, narrative callouts, and recommendations within three to four business days. Every study includes Van Westendorp price sensitivity analysis, qualitative open-end analysis, and a clear go/refine/retire recommendation from a senior researcher. Sample is scoped and quoted separately before any work begins.
What it answers
Concept strength & appeal
See instantly which ideas connect — and why. Measure appeal, clarity, and credibility to identify the concepts with the strongest potential.
Brand fit & differentiation
Understand how well each concept aligns with your brand and stands out from competitors, even when tested unbranded.
Decision clarity
Get a clear, plain-English summary showing likely take up, optimal pricing and opportunities to improve, advance or retire before launch and why.
Whos is this for?
Concept testing with Redge suits teams who need a clear read on consumer response before investing in product development, campaign production, or market launch.
Product & innovation teams
Validate new product ideas, packaging, or service concepts before committing to development spend. Test multiple concepts and identify the strongest before launch.
Marketing managers & CMOs
Test campaign concepts, messaging frameworks, and creative territories before production begins. Know what will land before you spend.
Insights leaders
Run fast, rigorous concept tests without adding to your team's workload. Consistent methodology and outputs delivered by a senior researcher on every study.
Financial services & superannuation
Test new product concepts, member communications, and service propositions — branded or unbranded — with category-relevant audiences.
Mini-case study
Financial concept benchmark → 2 concepts, members + non-members, results in 3 days
A major superannuation company wanted to test a new product concept against a leading competitor. Both were shown unbranded to members and non-members to assess clarity, appeal, and take up. Using Redge’s Concept Test, we first conducted captured n=400 responses, delivered individual reports and a side-by-side comparison deck within three days, revealing clear strengths and refinement opportunities before market launch.
Sample Report
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Frequently asked questions
Here are some common questions about our Concept Test
Your report is delivered within 24 hours of fieldwork completion. Most Concept Tests are completed end-to-end within 3–4 business days, depending on audience targeting and incidence rate.
You can test written descriptions, product mock-ups, visual pack designs, or short video explanations. All formats are supported within Redge’s chat interface.
Each concept is tested in its own study to ensure clean, independent feedback. When you test multiple concepts within the same project, Redge provides individual reports plus a consolidated comparison summary, so you can easily see which concept performs strongest across key metrics.
Redge typically sources respondents via PureSpectrum or Cint, ensuring high-quality, verified participants.If you prefer to use your own sample provider, that’s fine too. Sample is scoped and charged separately based on your target audience and quotas.
You'll receive Interpretive PowerPoint report — strategic findings, narrative callouts, and recommendations plus 1-hour guided Redge Survey Analyser session — query your data live post-delivery, use this to compare appeal across segments, and across all concepts.
Yes — up to three custom questions can be added to tailor the study to your specific objectives while maintaining an optimal respondent length.
Yes. Findings can be broken down by demographics, behaviours, or customer segments — for example, age, gender, location, or usage frequency.
Keep in mind that the level of detail possible depends on the sample size within each segment. Smaller sub-groups may be shown directionally rather than as statistically robust comparisons. We’ll advise on the most appropriate segmentation options when scoping your sample.
Yes. Every Concept Test includes open-ended questions analysed with AI for themes, sentiment, and verbatim examples, giving you qualitative depth alongside quant metrics. We can also include separate cognitive interviewing prior to launch of the our Concept Test.
You can do either. Many clients test unbranded to evaluate the core idea objectively, then follow up with a branded wave to assess the influence of brand cues.
Pricing starts from $4,000 + sample costs, volume rates available for retainer clients, depending on your audience, ad format, and number of concepts tested. A confirmed quote is provided before launch.