Ad Testing Research Australia
Know which ads cut through before you spend. Researcher-led ad testing delivered in days — not weeks.
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Redge's ad testing service gives Australian marketing and insights teams a clear read on creative effectiveness before media spend is committed. We test TVCs, animatics, digital video, radio, and static creative — delivering a strategic PowerPoint report within two to five business days of brief confirmation. Every study is researcher-designed and includes both qualitative and quantitative analysis in a single respondent experience. Sample is scoped and quoted separately before any work begins.
What it answers
Cut-through & resonance
See instantly whether your ad grabs attention, feels relevant, and leaves the right impression.
Brand impact
Measure attribution, linkage and lift—so you know if the creative builds your brand.
Decision clarity
A plain-English summary to allow you to make a go/hold/iterate call and the “why” behind it.
Who this is for
Ad testing with Redge suits teams who need a clear creative verdict before committing to production or media spend — without waiting weeks for a traditional agency or wrestling with a self-serve platform.
Marketing managers & CMOs
Test creative before launch. Know which ad to run, which to iterate, and which to hold — with the evidence to back the call.
Insights leaders
Extend your team's capacity without adding headcount. Consistent methodology and outputs across every study, delivered by a senior researcher.
Creative & media agencies
Validate creative on behalf of clients, or strengthen a pitch with independent evidence. White-label delivery available.
PR teams
strengthen a pitch with independent evidence. White-label .
Mini-case study
Automotive script check → 400 completes in 1 day, results delivered in 2 days
A client was days from a TVC shoot and needed confidence the script would land. We launched Monday morning with an animatic to n=400 new-car intenders, closed quotas the same day, and delivered a signed-off executive deck on Tuesday. The shoot stayed on track with targeted edits—and the team kept the data file for their own deep dive.
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Frequently asked questions
Here are some common questions about our Ad Testing study.
Our report is delivered within 24 hours of fieldwork completion. Depending on your audience and incidence rate, most Ad Tests are fully completed and reported within 2–5 business days from brief confirmation.
You can test finished films, animatics, radio/audio scripts, or static creative. Simply upload your MP4, audio file, or image when we set up your study.
Each creative execution is tested in its own study to ensure clean, independent results. However, when you test multiple ads within the same project, Redge provides a side-by-side comparison summary in addition to the individual reports — making it easy to identify which ad performs strongest across key metrics such as cut-through, message delivery, and brand impact.
Redge typically sources respondents via PureSpectrum or Cint, ensuring high-quality, verified participants.If you prefer to use your own sample provider, that’s fine too. Sample is scoped and charged separately based on your target audience and quotas.
Interpretive PowerPoint report — strategic findings, narrative callouts, and recommendations plus 1-hour guided Redge Survey Analyser session — query your data live post-delivery.
Yes. You can include custom questions to explore unique messaging, product, or audience considerations. Our team will advise on placement and flow to maintain a 5–7 minute respondent experience.
Yes. Findings can be broken down by demographics, behaviours, or customer segments — for example, age, gender, location, or usage frequency.
Keep in mind that the level of detail possible depends on the sample size within each segment. Smaller sub-groups may be shown directionally rather than as statistically robust comparisons. We’ll advise on the most appropriate segmentation options when scoping your sample.
Yes. Every Ad Test includes open-ended questions analysed with AI for themes, sentiment, and verbatim examples, giving you qualitative depth alongside quant metrics.
Pricing starts from $4,000 + sample costs, with volume rates available for retainer clients, depending on your audience, ad format, and number of ads tested. A confirmed quote is provided before launch.