Automation has transformed how market research gets done. Data collection, analysis and even PowerPoint reporting can now happen in minutes rather than days. But while speed is valuable, it can sometimes come at the expense of accuracy and meaning.
At Redge, we don’t believe you should have to choose between the two. Our approach combines automation with human expertise so you get the best of both: reports that are fast, polished and right.
Speed meets scrutiny
Redge automates the heavy lifting: study setup, data cleaning, statistical analysis and PowerPoint reporting. Within hours of fieldwork closing, a deck is ready with charts, commentary and insights.
Before that report reaches your inbox, one of our researchers reviews every page. They check the logic, verify data labels, refine headlines and ensure the results reflect what actually happened in the survey. They also check the raw data file for quality of responses.
Automation gets you most of the way there. The human in the loop designs the study, the report, the prompts and takes it the final, and most important, step in reviewing the report.
Real people, real improvements
In our latest LinkedIn demo video, we showed this process in action. The AI-generated report was fast, but not flawless. A few details needed the kind of judgement only a person brings.
The inserted date was incorrect, a headline above a chart needed a clearer explanation, and percentage signs were missing from chart labels.
Automation doesn’t replace thinking, it enables it
Automation in research is not about replacing people. It is about freeing them.
When setup, analysis and formatting happen automatically, researchers can focus on interpreting the "why" behind the numbers and shaping what to do next.
That is the heart of the Redge model: automation handles the process so people can focus on insight. It is not research without humans; it is research that puts humans where they add the most value.
Why it matters
When insights are delivered quickly and accurately, marketing and insight teams can act with confidence. There is no waiting weeks for a report or checking if it is presentation-ready.
Our combination of automation and expert oversight means:
- Findings are consistent, accurate and contextual.
- Reports are visually polished and easy to understand.
- Every detail, from labels to logic, stands up to scrutiny.
It is how we deliver the reliability of traditional research with the speed modern teams need.
See Redge in action
Fast does not have to mean careless. With Redge, automation delivers the speed and experts keep quality in the loop.
Schedule an Appointment To see how Redge turns data into decision-ready reports that are fast, accurate and always human-checked.