REDGE 2.0 · RESEARCH PLATFORM
Qual depth. Quant scale. Your judgement.
The full research platform with an AI interviewer built in. Script it, buy the sample, field it, probe it, report it — with the AI turned up, turned down, or turned off, question by question. Built and hosted in Australia.
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Founding places open until 31 Oct · Azure Australia East · AUD pricing
THE PLATFORM
Script it. Field it. Probe it. Report it.
One product, start to finish — including buying the sample. Not a form builder with an AI feature, and not an AI interviewer that can't run a quota.
01
Script
Proper fieldwork scripting
Eleven question types including video, matrix and rank. Sections, branch nodes, random splits and quotas — the things a real study needs and a form builder doesn't have.
02
Import
Your Word doc, wired
Upload the Word questionnaire you already wrote. Routing written in plain English is compiled into inspectable path records and drawn as a workflow graph you can check before you launch.
03
Field
Cost and order the sample without leaving the study
Cint is integrated: specify the audience, see what it costs, prepare the order in-platform. Or bring your own supplier — callback URLs, RID and SID tracking and quota-full redirects work the way you already expect.
04
Probe
Every open end, followed up
Write the probing brief yourself, question by question. Probe open ends, probe the reasoning behind quant answers, and close with a clarifier — the way a moderator would, not a generic chatbot.
05
Report
Themes, sentiment, summary
Coded themes, sentiment and AI executive summaries, with structured question-by-question exports that carry the AI prompts alongside the answers.
LIVE NOW
REDGE IN CLAUDE
Or don't open Redge at all.
Connect Redge to Claude and design, field and analyse a study by describing what you want — or ask a question of every study your account has ever run. Say what you're trying to find out; get back a scripted, routed, quota'd instrument to review.
Nothing built this way is trapped in a chat window. It's a normal Redge survey — it appears in your survey list like any other, and you can open it, edit it and field it by hand at any point.
Live now through a hosted connector, signed in with your Redge account, with a read-only option. It acts as you and sees only what you can see. It cannot delete surveys, launch sample or spend money.
Reports on fieldwork in progress and on what the data is saying.
DESIGN PRINCIPLE
The AI is a setting, not a religion.
Every AI step in Redge is opt-in and inspectable. Let it draft your routing, or write the routing yourself. Let it probe every open end, or only the two that matter. Let it theme the verbatims, or read them yourself and use the platform purely as a scripting and fielding tool.
Researchers who've done this for twenty years get a faster version of their own process. Marketers who haven't get guardrails and a starting point. Same platform, different amount of help.
If you're a technical expert
Quotas, callback URLs, RID and SID tracking, quota-full redirects, random splits, ref-fed choices, LOI and drop-off analytics. Write the routing logic yourself and have it compiled and visualised so you can prove it works before it costs you sample.
If you've come from marketing
Start from your brief or an existing questionnaire, let Redge build the instrument, and review a plain-English map of what respondents will actually see. You keep the judgement calls; the platform handles the mechanics.
WHERE REDGE SITS
An AI survey platform built and hosted in Australia.
Between a survey tool that can't interview and an AI tool that can't field.
Classic survey platforms
Mature logic, quotas and panels — and an open end that stays a static text box. When a respondent types five words, nothing happens next.
REDGE 2.0
Full quant scripting and a moderator you brief per question. Word-doc import with compiled, inspectable routing. Cint sample costed and ordered in-platform. Exports structured question by question, including the AI prompts — so the probed qual joins straight back onto the quant.
AI interview platforms
Genuine conversational depth, qual only — priced per session, on enterprise contracts, with no Australian hosting. And a black box at the end: what exports is a transcript, with no question-level structure to join back to your quant.
Australian, properly
All Redge data stays in Australia — AWS Sydney for managed research, Azure Australia East for the Redge platform. Never used to train public AI models.
Small means fast
Redge is built with agentic development and an autonomous release process. Feature requests and fixes routinely ship overnight. Ask for something on Friday, see it Monday.
Priced to be bought
Solo is self-serve at a published price, so you can see what a year costs before you talk to anyone. Team, Agency and Enterprise are quoted to your programme.
STRAIGHT ANSWERS
What's in, and what's not in yet.
You're a researcher. You'd find this out anyway.
NOW
AI-moderated probing on open ends and on the reasoning behind quant answers, with a closing clarifier — in production, on every question type.
NOW
Document import with routing compiled into path records and drawn as a workflow graph.
NOW
Video stimulus and video response, with fast-forward disabled — ad and concept testing ready.
NOW
Research-grade by default — rim weighting with effective bases, significance testing including wave on wave, tracking waves and interlocking quotas. SPSS .sav and crosstabs alongside structured question-by-question output.
NEXT
Live Cint ordering end to end, trended dashboards and more — buying and launching live Cint sample entirely inside Redge (rolling out in October); per-brand dashboards trended on rolling bases; persistent code frames so themes compare wave to wave; "ask if" conditions that combine questions.
LATER
SOC 2 / ISO 27001 certification. Not certified yet. Google and Microsoft sign-in is live, and client access can be limited to a single study. Happy to walk through hosting, data handling and AI data-use in detail, and to complete your security questionnaire.
LATER
Account-wide branding and audit log. Branding is set per study today; account-wide branding and an audit log of every action are on the roadmap.
NOW
Panel callbacks — callback URLs, RID/SID tracking and quota-full redirects.
NOW
Structured, auditable exports — question-by-question output including the AI prompts that produced each probe, not an undifferentiated transcript.
NOW
Cint sample, from inside Redge. Cint integrated: audience, cost and length estimate set in Redge, the order prepared, and every respondent's outcome reported back to the panel. Or bring your own: your own client list, your own panel, or a qual recruiter.
NOW
Data quality, built in. Seventeen automatic checks on every complete. Nothing is ever removed automatically — every flag shows the number that triggered it — and the exclusions you confirm on the review screen carry through to analytics, crosstabs, exports and the report.
LATER
Voice-moderated interviews and multilingual. Text chat today: lower friction, higher completion, and a transcript you can code.
NOTE
Redge is a small team. Every account has a named contact, and the person who built it answers the email. Senior research help comes from the Redge bench, managed by Lisa Lewers, Head of Research Design.
FOUNDING PRICING
A year of Redge costs less than a single enterprise onboarding.
Pricing is in AUD. Founding members who join by 31 October 2026 and pay annually keep their rate for as long as they stay continuously subscribed.
- Every plan includes a monthly allowance of completes
- Unused completes carry forward — a quiet month isn't a wasted one
- Agency tier adds seats, white-label branding and priority feature requests
FOUNDING MEMBER
from A$199 /month, billed annually
Rate locked for as long as you stay subscribed. Places in the first cohort are limited by how many studies can be supported properly at once, not by an artificial cap.
I built this platform because I wanted the tool I couldn't buy: proper scripting and quotas, an interviewer that actually follows up on the answer that matters, and a price an independent practice can carry. If that's you, I'd like you in the first cohort. Tell me what you're trying to run and I'll tell you honestly whether Redge is ready for it.
Anne-Marie Moir — Founder, Redge
EARLY ACCESS
Founding places open until 31 October 2026.
Tell me the study you'd run first. If it's a fit, you'll get access, founding pricing locked for as long as you stay subscribed, and a direct line to the person building the platform.