RESEARCH TEMPLATE · MESSAGE TESTING
Message Test
Find the messages that make people choose you, from a long list, in about six minutes.
About 6 minutes · 9–12 messages works best · Suggested n = 200–300
What it measures
- Which messages most and least make people choose your brand
- The message that stuck, with a probed reason
- Believability and clarity of the leading messages
- What's missing
How it's built
- MaxDiff with four messages per screen, so people make real trade-offs instead of rating everything highly
- You enter the messages once; the follow-up questions carry them forward
- The pre-field check warns above 12 messages and stops above 15
What you'll need
- Your messages, ideally 9–12
- Your category, your brand and decoys for the screener
- New labels for the best and worst ends, if your objective isn't choosing the brand
Make it yours
Change anything: questions, probes, quotas and routing. Save it as your own template, and the next study starts from your version. Want it adapted to the way you measure? The bench can tailor it with you, by the hour.
Every Redge template comes with
- A standard Australian screener, with decoy categories and an attention check
- No grids: every question works on a phone
- The same measure wording across templates, so results build norms over time
- Probing set where the study turns, and kept light everywhere else
- Weighted, significance-tested tables, coded themes and an editable PowerPoint
Eight templates come with every account: Ad Test, Concept Test, Pack Test, Message Test, Name & Tagline Test, Brand Health Snapshot, Customer NPS & Reasons and the Conversational Depth Interview.
Run your first study for A$750
Build and test it free, then field it for A$750 on Per study: up to 500 completes, no subscription. Already on Solo or Team? It runs from your plan's allowance. Panel sample is quoted for your specification before you commit, at the panel provider's published rate card plus a 10% sample management fee. Want a second pair of eyes first? An expert review of your design before you field is A$450.