RESEARCH TEMPLATE · NAME AND TAGLINE TESTING
Name & Tagline Test
Shortlist names and taglines with evidence, and catch unfortunate associations before launch.
About 8–10 minutes · 6 names and 5 taglines · Suggested n = 200
What it measures
- The top three names, with a probed reason for the first
- The top three taglines, with a probed reason for the first
- Negative associations, probed for each name someone flags
How it's built
- Ranking the top three keeps it quick and forces a choice
- Anyone who flags a name is asked about each one they flagged
- Delete the taglines section for a names-only test
What you'll need
- A short description of the product
- Your names and taglines
Make it yours
Change anything: questions, probes, quotas and routing. Save it as your own template, and the next study starts from your version. Want it adapted to the way you measure? The bench can tailor it with you, by the hour.
Every Redge template comes with
- A standard Australian screener, with decoy categories and an attention check
- No grids: every question works on a phone
- The same measure wording across templates, so results build norms over time
- Probing set where the study turns, and kept light everywhere else
- Weighted, significance-tested tables, coded themes and an editable PowerPoint
Eight templates come with every account: Ad Test, Concept Test, Pack Test, Message Test, Name & Tagline Test, Brand Health Snapshot, Customer NPS & Reasons and the Conversational Depth Interview.
Run your first study for A$750
Build and test it free, then field it for A$750 on Per study: up to 500 completes, no subscription. Already on Solo or Team? It runs from your plan's allowance. Panel sample is quoted for your specification before you commit, at the panel provider's published rate card plus a 10% sample management fee. Want a second pair of eyes first? An expert review of your design before you field is A$450.