ANNE-MARIE MOIR Redge Ad Test vs Kantar Link: A Comparative Look Introduction In the realm of advertising effectiveness, the Redge Ad Test and Kantar's Link test are two prominent contenders, each offering unique approaches to measuring creative impact. While Kanta... 28 Oct 2024 Blog
ANNE-MARIE MOIR AI, Algorithm or Human? What's the 'best' way to perform the tasks of market research? After 30+ years in research and 6 years since I first presented on the role of #AI in qualitative research at the 2018 AMRS Conference, I have some thoughts on how we can make research better, faster,... 15 Oct 2024 Blog
ANNE-MARIE MOIR Don't just hope your ad works, know it works! Introducing the Redge Ad Test In the world of advertising, launching a new TVC (television commercial) or any ad campaign can feel like a gamble. You invest significant time and resources into creative development, but how can you... 10 Oct 2024 Blog
ANNE-MARIE MOIR Ditch the Guesswork: Tech-Forward Market Research That Won't Break the Bank (or Take Forever) Tired of throwing darts blindfolded when it comes to your marketing campaigns? In today's fast-paced world, gut feelings just don't cut it. You need reliable, data-driven insights to guide your advert... 1 Oct 2024 Blog
ANNE-MARIE MOIR 5 ways AI-Powered Market Research Can Save You Time and Money In today's fast-paced business environment, time and budget constraints can make conducting traditional market research studies challenging. But what if you could get the insights you need in days, no... 8 Sept 2024 Blog
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