ANNE-MARIE MOIR How much does market research cost in Australia? By Redge | April 2026 | 8 min read If you've ever tried to get a straight answer to this question from a research agency, you'll know the experience: a discovery call, a proposal process, a wait of se... 21 Apr 2026
ANNE-MARIE MOIR Petrol Crisis Preparedness Petrol Crisis Preparedness: What Victorians Really Think About Fuel Security New research reveals strong public support for local fuel production and rationing measures — but willingness to change beh... 9 Apr 2026
ANNE-MARIE MOIR Ad Hoc Research Doesn't Have to Be Slow Anymore Redge built its reputation on fast-turnaround templated studies. Proven frameworks, optimised workflows, quality insights delivered quickly. But custom research? That was always different. Ad hoc proj... 7 Apr 2026
ANNE-MARIE MOIR How AI-powered thematic analysis reveals what really matters to communities. We recently analysed 600 open-ended responses to a simple but powerful question: "What one change would most improve everyday life where you live?" Using Redge Survey Analyser, we processed the respon... 23 Mar 2026
ANNE-MARIE MOIR How Mitsubishi Used Redge to Select their Winning Outlander Creative When Mitsubishi Motors Australia was preparing its next major campaign for the Outlander, the team faced a high-stakes creative decision: two strong creative ideas, both with potential, but only one w... 27 Nov 2025
ANNE-MARIE MOIR Consistent by Design, Distinct in Insight: In market research, consistency is often the missing piece. Every study is designed from scratch, using different questions, scales and structures. It might feel tailored, but it makes comparison almo... 11 Nov 2025
ANNE-MARIE MOIR The Edge Behind Redge: For years, market research has lived in two separate worlds. One is slow and meticulous, built on traditional rigour. The other is fast and tech-driven, built on automation and instant data. Both have... 26 Oct 2025
ANNE-MARIE MOIR Inside the Loop: Automation has transformed how market research gets done. Data collection, analysis and even PowerPoint reporting can now happen in minutes rather than days. But while speed is valuable, it can someti... 22 Oct 2025
ANNE-MARIE MOIR How Redge Works Most research platforms promise automation - but few combine it with real research expertise. At Redge, every study follows a simple, five-step process that blends speed with quality control. 1. Pick ... 14 Oct 2025
jah@redge.com.au The End of ‘Ta-Da!’ Research: In the not-so-distant past, the role of insights professionals was often shrouded in mystery. Research was a behind-the-scenes function—methodologies carefully constructed, data meticulously analysed,... 11 Sept 2025
jah@redge.com.au Market Research Timing As we have entered the fast-paced world of product development, knowing when to conduct market research versus when to rely on intuition can make or break your success. The strategic timing of researc... 4 Sept 2025
jah@redge.com.au Get real The Challenge Every DIY Researcher Faces When conducting your own research, you've likely encountered this frustrating scenario: participants give you overwhelmingly positive feedback, but their actua... 21 Aug 2025
